The 3

Mar 09, 2024

Whether it’s scrolling through #SkinTok or perusing pics from the latest red-carpet premiere, there’s one beauty trend that’s everywhere we look right now: natural, lit-from-within skin.

Even the most popular makeup looks (hello, quiet luxury and latte makeup) have a focus on showing off natural, healthy-looking skin that’s luminous, hydrated and plump.

The key to achieving this sought-after look? A skincare routine incorporating products with superior formulations of active ingredients that lock in moisture and strengthen the skin’s moisture barrier.

Enter: Olay’s Luminous Hyaluron + Niacinamide collection, which combines two skincare powerhouses in a trio of products (a serum, cream and eye cream) that hydrates the skin and locks it in four times longer* for a plump, dewy finish.

Plus, the entire range is dermatologist recommended, with scientifically advanced formulas—that include some of the most powerful ingredients in skincare—backed by Olay’s rigorous testing that ensures every product delivers both immediate and long-term benefits.

One of the best-known hydrating skincare ingredients, hyaluronic acid is a molecule found naturally in the body’s skin and connective tissue.

When it comes to skincare, it’s main benefits include keeping the skin moist and lubricated, making it a key part of routines for those who want to alleviate dryness and ‘plump’ up the skin.

The ingredient works by drawing moisture from the air, locking it into the skin and keeping it moist. Able to hold one thousand times its weight in water, hyaluronic acid goes a long way in achieving hydrated and smooth skin.

A skincare superhero on its own, the Olay Hyaluron & Niacinamide range also utilises the power of niacinamide for its brightening and clearing benefits. Shown to prevent the transfer of pigment within the skin, it can help reduce dark spots and also helps fight off internal and external stressors responsible for the breakdown of skin that can lead to premature signs of ageing.

So how do the two ingredients work together?

Both water-based ingredients, Olay’s iconic high purity niacinamide and bioavailable hyaluronic acid work in harmony for overall hydrating results and to strengthen the skin’s moisture barrier. The result? Skin is rejuvenated, refreshed and moisturised for a luminous and smooth finish.

In fact, the Olay Hyaluron + Niacinamide Collection provides instant hydration, locking it in four times longer* for up to 24 hours of hydration. Think of the skin routine as the “ultimate thirst trap”, with the products providing instant hydration from the very first use** and skin appearing plumper and smoother in just 24 hours***.

The moisture-boosting, dermatologist recommended routine begins with the Olay Luminous Hyaluron + Niacinamide Hydrating Gel Super Serum, a concentrated formula that penetrates ten layers deep† to instantly hydrate the skin.

Olay Luminous Hyaluron + Niacinamide Hydrating Gel Super Serum, 30mL, RRP $59.99.

Formulated with a bioavailable Hyaluron complex of hyaluronic acid, vitamin B5, glycerin and high purity niacinamide, the serum helps strengthen the skin moisture barrier, allowing the skin to stay hydrated for up to 24 hours.

After cleansing to remove dirt, oil and makeup, smooth a few drops of the lightweight, non-sticky and fast-absorbing formula over face and neck.

As the next step in your radiance-boosting repertoire, smooth an even amount of the Olay Luminous Hyaluron + Niacinamide Gel Moisturiser over skin.

Olay Luminous Hyaluron + Niacinamide Gel Moisturiser, 50g, RRP $59.99.

The superior, patented gel texture melts into skin without leaving a greasy residue, with 92 per cent of users feeling their skin was instantly hydrated*** and 95 per cent feeling their skin became smooth and supple*** after use.

The final step to hydrated, luminous skin? The Olay Luminous Hyaluron + Niacinamide Hydrating Eye Gel.

Olay Luminous Hyaluron + Niacinamide Hydrating Eye Gel, 15mL, RRP $59.99.

Specifically designed for use on the delicate layers of skin under the eyes, the cream instantly hydrates for brighter looking skin, locking in moisture for up to 24 hours.

As with the super serum and cream, use the eye cream morning and night, massaging a small amount to the under eyes, outer corners and eyelids, smoothing until product is thoroughly absorbed.

Brought to you by Olay.

* Hydrates longer vs Olay control formula. In-vivo study, US, 2021

** Consumer study, US, 2021

*** In-vivo study, US, 2021

† Epidermis layer

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